Diagnosis Before Tools
Your Google Business Profile, website, reviews, search presence, and the information available to AI tools all influence whether customers find, understand, trust, and choose your business. When any part of that journey breaks down, the opportunity may go to a competitor before you know it existed.
The Website & AI Visibility Assessment examines your visible online presence using evidence that can be reviewed before we ever talk. You receive a personalized video walkthrough and written Priority Roadmap showing what appears to be working, where friction exists, and what deserves attention first.
Diagnosis first. Technology only where the evidence supports it.
Customer Journey
Customers may discover your business through Google, local search, reviews, your website, referrals, or AI-powered tools. Each part of that visible online presence influences whether they can find you, trust what they see, and confidently take the next step.
Your Google Business Profile, search presence, website content, and service information help customers, search engines, and AI systems discover and understand your business.
Your reviews, website messaging, credentials, testimonials, project examples, and professional presentation help customers decide whether your business is credible and worth contacting.
Your website structure, messaging, calls to action, forms, booking paths, and clear next steps help turn attention and trust into inquiries.
The Website & AI Visibility Assessment screens the visible customer journey across Get Found, Build Trust, and Get Chosen. It identifies the strongest evidence of where friction exists and the first priority that deserves attention.
This assessment is designed for service businesses that depend on customers finding, trusting, and choosing them online:
The Assessment
The Assessment follows the same journey your customers follow: first they must find and understand your business, then trust what they see, and finally know how to take the next step.
1. Search and AI Visibility — Can customers, search engines, and AI tools find and accurately understand your business across your website, search results, and other visible online sources?
2. Google, Service, and Location Clarity — Do your Google presence and website clearly communicate what you do, where you operate, and who you serve using consistent information customers can understand?
3. Business Clarity and Credibility — Do your website and visible business information clearly explain who you are, what makes you credible, and why a customer should consider you?
4. Reviews, Proof, and Trust Signals — Are your reviews, credentials, testimonials, project examples, and other trust signals visible, consistent, and helping customers feel confident?
5. Calls to Action — Does your website give visitors a clear, low-friction next step, or are they left to figure out how to contact, book, or request information?
6. Contact and Conversion Paths — Can customers easily reach you from any device, and do your forms, phone links, booking paths, and contact options work as expected?
A founder-led, personally prepared assessment of your visible online presence, not an automated report.
The Website & AI Visibility Assessment examines how your business is being found, understood, trusted, and chosen across Google, your website, reviews, search engines, and AI tools. It then identifies the first priority that deserves attention.
The goal is to determine whether your visible online presence helps the right customers find, understand, trust, and choose your business.
If the evidence shows that your website is not the primary problem and off-site visibility is the larger issue, LeadX22 will tell you rather than recommend unnecessary website work.
One-time assessment fee
A founder-led, evidence-based screening of the visible customer journey. It identifies what appears to be working, where friction exists, the evidence behind the findings, and the first priority that deserves attention.
HOW IT'S DELIVERED
Your Video and Priority Roadmap Include:
The full $149 assessment fee may be credited toward qualifying LeadX22 implementation work if you move forward within 30 days.
Clear Priority Guarantee
If the assessment does not give you a clear, evidence-based priority for what to address first, we refund the fee in full.
1. Request your assessment — Checkout takes about two minutes.
2. Complete a short intake form — Answer a handful of questions about your business and customers. Submitting the intake form starts the clock, and your assessment arrives within 3–5 business days.
3. I examine your visible online presence — I review how your business appears across Google, search results, reviews, your website, and AI tools. I examine whether customers can find you, understand what you do, trust what they see, and easily take the next step. Where appropriate, I submit a test inquiry to confirm that the website contact path works.
4. You get the video and the roadmap — Watch the personalized walkthrough on your schedule and use the written Priority Roadmap to decide what to address first, what can wait, and whether you need help implementing any of it.
Who You Are Working With
Founder, LeadX22
23 yrs — Air traffic control, Air Force & FAA. ~20 yrs — Mortgage lending operations. Owner — Business ownership, including a medspa.
Thirty years of watching systems break is why the assessment starts with evidence, not assumptions.
My operations background taught me that the visible symptom is not always the real problem. I personally examine how your business appears across Google, your website, reviews, search engines, and AI tools to determine whether customers can find you, trust what they see, and confidently take the next step.
When the visible online presence is not the primary problem, that is an important finding too. I will tell you when the evidence points toward call handling, lead follow-up, internal processes, or another issue that requires a separate conversation.
You are not getting an automated scan or being handed off to a junior team. John personally prepares every Assessment and explains the findings in your recorded video walkthrough.
Follow-On Services
Your Priority Roadmap determines the next step. You may act on it yourself, use another provider, or ask LeadX22 to help. Deeper work is recommended only when the evidence supports it.
For businesses that want continued tracking of how they appear across Google, competitors, review platforms, and AI tools over time, beyond the one-time findings in your Assessment.
For businesses that need help answering calls, responding consistently, or improving the customer experience after contact.
For businesses with older leads, unclosed estimates, dormant opportunities, or past customers who may still have value.
Proof
Bada Bing Pizza Co. | Fort Myers
We rebuilt their website to clearly communicate their menu, location, hours, and multiple ways to engage: order online, view live events, book parties, and get catering information. The site now makes it easy for customers to understand what they do, where to find them, and how to take the next step.
Residential Construction Company | Greenville, SC
They were tracking leads and project status in Google Sheets. We implemented an IVR system, built dashboards for real-time visibility, set up automated calendars, and created workflow automation for their sales and project teams. They replaced manual tracking with systems that scale. Result: better visibility, fewer missed opportunities, faster project turnaround.
Industrial Sales Representative | Greenville, SC
They were managing opportunities in Trello and had no real pipeline visibility. We built a CRM with proper workflows and automated follow-up. Halfway through implementation, they uncovered unpaid commission on $190,000 in sales that had simply fallen through the cracks. The systems not only scaled their business, they found hidden revenue that was already there.
What is included in the Website & AI Visibility Assessment?
The Assessment screens how your business is being found, understood, trusted, and chosen across Google, your website, reviews, search engines, and AI tools. It examines visible search and reputation signals, business and location clarity, trust evidence, website usability, calls to action, contact paths, search readability, and basic AI visibility.
Does it include a full Google Business Profile or visibility audit?
The Assessment includes a screening review of your Google Business Profile, search appearance, reviews, and basic AI visibility. It does not include a complete local SEO, citation, competitor, review-management, or full off-site visibility audit. Deeper work is scoped separately when the evidence supports it.
What happens if my problem needs more than the $149 assessment?
The Assessment identifies the strongest evidence of where friction exists and what deserves attention first. If the findings point to deeper visibility work, website changes, call handling, estimate follow-up, or another operational issue, that work is scoped and priced separately. You can act on your Priority Roadmap without hiring LeadX22 for anything else.
What happens after someone contacts my business?
The Assessment may identify signs that the larger problem occurs after contact, but it does not include a full review of missed calls, CRM usage, lead ownership, estimate follow-up, dormant leads, or internal sales processes. Those areas are reviewed separately when appropriate.
What do I receive?
You receive a personalized narrated video walkthrough and a written Priority Roadmap showing what appears to be working, where friction exists, the evidence behind the findings, what to address first, what can wait, and the recommended next step.
Is this an automated scan?
No. The Assessment is founder-led and personally prepared. Technology may support the review, but LeadX22 evaluates the findings and determines the priorities.
Is the $149 credited toward future work?
The full $149 assessment fee may be credited toward qualifying LeadX22 implementation work if you move forward within 30 days.
What does the guarantee mean?
If the Assessment does not give you a clear, evidence-based priority for what to address first, we refund the fee in full.
Next Step
See how your business is being found, understood, trusted, and chosen across Google, your website, reviews, search engines, and AI tools. Receive a personalized video walkthrough and Priority Roadmap showing what to address first.